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Here’s a Pitch: Get Tech Savvy, take a PR Briefing
NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry… act as if the products they...
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HBR Covers the Death of a B2B Salesman – and Media Relations
My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B...
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1 More Reason for Media to Hate Tech; Thanks Peter Thiel
Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In...
View Article“Buzzword Bake-off” Reveals the Most Hyped Tech Terms
Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares...
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Hot Startups Join Axis Innovation at NYSE
I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed...
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Building Bridges to Media and the World in Jerusalem
Addressing the JVP meetup with Pnina Ben Ami I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But...
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